SOCAP Spotlight: Björn Almér, Barista Fair Trade Coffee

Posted by on March 30th, 2012

We asked Björn Almér, Co-Founder / Managing Director at Barista Fair Trade Coffee and one of our Social Entrepreneur Scholarship Winners how he is designing the future. Here is his answer:

Instead of waiting for slow political processes and inter state egoism, we use the highly efficient capitalistic system to allow people to vote with their wallets on a daily basis, changing lives in developing markets and moving consumption to more sustainable alternatives.
Better Coffee
Better World
One Cup at the time…